Regine Sixt receives tourism industry Oscar

• World Travel Awards honour Regine Sixt in two categories: “Woman of the Year” and “World’s Leading Innovative Marketing”.

Berlin / Munich, 8 March 2012: Regine Sixt has received the tourism industry’s highest award. She has been honoured twice at the prestigious World Travel Awards – firstly as “Woman of the Year”, as well as for her marketing efforts, which were designated the “World’s Leading Innovative Marketing”. The awards are regarded as the Oscars of the tourism industry.

Regine Sixt received the award at the ITB Convention (German: Internationale Tourismus Börse) in Berlin, as part of a celebration marking the founding of Sixt a century ago. The prize was presented by the World Travel Awards’ president and founder, Graham E. Cooke. In awarding Sixt the prize, the panel honoured Regina Sixt’s efforts in building up and expanding Sixt, which has become one of the largest international car rental firms – as well as her global involvement in the travel and tourism industry.

The panel also honoured Regine Sixt for her social involvement; Sixt is founder and chairwoman of the Regina Sixt Children’s Aid Foundation “Drying Little Tears”, which facilitates aid projects benefiting children in need and poverty around the world.

Sixt turns 100: Sixt could rent out just three vehicles when it was founded in Munich in 1912. Today, the company is a global player, offering 225,000 vehicles for loan worldwide – and with a presence in 105 countries. Yesterday, the company celebrated the anniversary of its founding with partners, friends and a showbiz legend: Sir Cliff Richard.

The world-famous popstar appeared at the ceremony, performing many of his hits from a career in showbiz that has spanned about 50 years. Numerous guests of honour also attended the ceremony, including the Mayor of Berlin Klaus Wowereit, the Federal Minister for Foreign Affairs Dr. Guido Westerwelle, actor Mario Adorf, television presenter Sabine Christiansen, film producer Regina Ziegler, fashion designer Wolfgang Joop and composer Leslie Mandoki.

Regine Sixt: “I’m thrilled to have been awarded these World Travel Awards. They are a huge honour, both for the company and for me personally. 100 years after it was founded, Sixt is today a modern, innovative and internationally successful mobility provider. The World Travel Awards provide us with further motivation to continue to offer our customers top services in the future – and to further extend Sixt’s successful track record – throughout
the world.”

Sixt Leasing invites entrepreneurs to the Fleet & Automotive Industry Forum of Baltic States 2012

Riga. Fleet management service provider Sixt Leasing in the cooperation with Dienas Bizness konferences invites professionals and company managers of automotive industry to the second „Fleet & Automotive Industry Forum of Baltic States 2012”. Its goal is to gather Baltic automotive industry professionals, fleet managers and company top management of different industries. Forum objective is to analyse the current situation in automotive industry in all of three Baltic countries and to listen to the solutions offered by the European specialists of fleet management industry for provision of effective mobility solutions in companies. The Forum will take place on March 22, 2012 in Riga, Latvia.

“This will be already second forum for the professionals for who the car is not only a private mean of travelling or hobby, but it is an important business element. Last year we organized the Forum for the Latvian professionals and due to the massive interest, this year we are organizing the Forum on the Baltic level. We have asked to speak and to share the experience Europe scale stars and Baltic fleet management and automotive industry specialists, the knowledge and the experience of which will offer new ideas and impulses for provision effective mobility solutions in companies of different industries. Particularly we are looking forward for meeting Bruce MacLaren, the Senior Category Manager of Microsoft, who by virtue of successful management of more then 9000 vehicle fleet, in 2010, during the international conference Fleet Europe Forum received the respectable title “International Fleet Manager of the Year””, says Arnis Jaudzems, Sixt General manager in Baltic States.

This year „Fleet & Automotive Industry Forum of Baltic States” will be dedicated to such topics as international fleet management, car sharing, economy and green fleets, newest automotive technologies and quality of fuel. The Forum will comprise of three parts: morning practical session, conference on fleet management trends in Europe and in Baltics and „Business car 2012” award ceremony.

Forum will hear such international industry specialists as Bruce MacLaren, Senior Category Manager of Microsoft, Nico Gabriel, general manager of car sharing service provider DriveNow, Jarmo Tuisk, Technology and innovation department manager of Ministry of Economic Affairs of Estonia, as well as other automotive industry experts. The conference program can be found: www.sixt.lv/forum.

“Fleet & Automotive Industry Forum of Baltic States 2012” will take place on March 22 of this year from 9:30 a.m. till 18:00 p.m. in hotel Radisson Blu Hotel Latvija, Brivibas street 55, Riga, Latvia. For participation in the conference fill in the electronic application form, call +371 67819500 or write to info(at)sixt.lv.

Last year the first fleet management forum gathered more then 150 of largest companies and fleet owners, automotive industry professionals as well as state and government specialists. 

About Sixt
Sixt is the leading mobility service provider in Europe, which was founded in 1912 in Munich, Germany the company operates in more than 105 countries and more than 4000 Sixt rental locations worldwide. Sixt provides rent a car, full service leasing, fleet management and consulting services, beeing the leader of innovative technologies in these spheres.
Sixt offers mobility made to order - for car rental, limousine service and leasing. Check online at www.sixt.lv

Sixt reveals worldwide development plans for the next year; Sixt Baltics receives awards 

In December 2011 in Berlin Sixt Annual General Convention (Sixt AGC) took place, in which as usual the success of this year was discussed as well as the plans for the worldwide development for 2012 were announced. Next year Sixt is planning to continue the expansion in the North American, Latin American, as well as African and Asian markets. In the framework of meeting the representation of Sixt in Baltic States received a Sixt Group award for the achievements in leasing and marketing.

The turnover of Sixt rent a car in USA, where the company began its operation at the beginning of this year has exceeded the planned amount for this year. Till the end of the year few representation offices will be opened in Latin America and Caribbean islands, but next year Sixt is planning further expansion in African and Asian countries. Till the middle of the coming year, Sixt will be represented in 11 Asian countries.

Sixt has began its work with the new target audiences – the company is an exclusive partner of German film and TV producers, offering qualitative rent a car services to the members of German film and television association. Sixt is able to provide the vehicles for small, medium or big production companies.

The social responsibility programme of Regine Sixt „Drying little tears”, in the framework of which the support is given for the treatment of children suffering from cancer, will be established in all 105 countries, where Sixt is represented. The programme was founded in year 2000 in Munich and is working on voluntary basis.  

Regine Sixt: „Next year Sixt will celebrate its 100 year anniversary. It will be celebrated at the next (Sixt AGC) gathering in Munich. The number of countries in which Sixt is represented is continuing to grow. With this Sixt is giving an undoubted signal for the development of the company in the world and the determination of becoming an international company. We will do anything to achieve this goal. By doing this, Sixt will maintain its innovative leadership status and will establish new world standards.”

Representatives of Sixt in Baltic States have received Sixt group awards for the achievements in leasing and marketing. The first place in the marketing category was granted to Sixt in Baltic States for the most successful preparation of printed marketing materials in accordance with the Sixt corporate identity, the first place in leasing on the other hand was awarded to Sixt in the Baltic States for its achievements in the entering leasing deal contracts, high motivation and innovative ideas for the further development.

At the Sixt ACG meeting last year Sixt in the Baltic States received an award for the excellence in starting up the business in 2010, when brand implementation and PR campaigns in all three Baltic countries were evaluated.

Sixt supports International Motor Show with exclusive services

• Services for German automotive industry association VDA
• Sixt once again BMW’s rental car partner

Frankfurt am Main, 16 September 2011 – Sixt, one of the world’s leading car
rental companies, will be acting as mobility partner to the International Motor
Show (Internationale Automobil Ausstellung, IAA) in Frankfurt am Main, providing intensive support to the event. For instance, Sixt will be supplying services to the reception held by Matthias Wissmann, president of the German automative industry association VDA, and helping ensure the evening is a success. In addition to this, Sixt will be an exclusive partner to BMW. The Sixt stall will be located in hall 11.0, south foyer, stall D1 from 15 to 25 September 2011.

Sixt will be helping present the new BMW 1er, which will be making its world
debut at the IAA, by having it on show at its stall. Moreover, Sixt will showcase the further development of the BMW Connected Drive service with the intelligent congestion predictor RTTI (Real Time Traffic Information).

Regine Sixt comments: “Across the globe, Sixt stands for the ‘spirit of mobility’ – and now all visitors to the IAA can see this for themselves. I’m particularly excited about our cooperation with our partners at the IAA, and it’s a very special honour for me that Sixt will be providing support and services to the VDA and to Autobild magazine. And of course I’m proud of the fact that we are once again BMW’s exclusive rental car partner.”

Sixt is thrice a Superbrand!

In Hungary, for the third time since 2008 and 2010, Sixt has proven worthy of the Superbrands award which is based on market brand strength, recognition, respect and tradition and is awarded to brands on the cutting edge from year to year.

The repeated winning of the Superbrands award is a renewed testimonial that Sixt car rental in Hungary offers the kind of high-level service that reaches well above that of its rivals, and is appreciated and expected by its customers. None of this would be possible if the company did not breathe together with the market. But Sixt, in this area leads again, establishing its own goals in the profession. Sixt has taken a responsible and conscious view towards environmental protection, and, on an international level and in several European countries, fully electric cars are available from Sixt, and their introduction into the Hungarian market is proceeding with full steam.

“The winning of the Superbrands award represents a serious success for us because it was awarded by a sphere of independent trade members which reinforced that the service provided by Sixt Hungary is of a high quality. This qualification is an important acknowledgement of our company because this award is a positive reflection of our brand, which is based on our trade’s emphasis of the best. We believe that the Superbrands’ rating not only offers security but also a guarantee to our customers when choosing a car rental partner. In the future, we continue to strive to provide outstanding service to more and more satisfied customers and in this way further strengthen Sixt’s recognition,” stated Gábor Dévai, director of Sixt, Hungary.

Increase of 123% in Car Leasing Contracts Provided by Sixt Leasing Latvia within the First Half

Riga, 11 July 2011. Sixt Leasing, the leading fleet management service provider in Latvia has signed 158 car leasing or long-term rental contracts within the first half of 2011. This is an increase of 123% compared to the first half of 2010, when 57 new contracts were signed.

“The increase in the number of leasing transactions reflects a trend in large companies and government institutions in starting to rebuild their fleets, which was postponed until now and leasing terms extended. Experience has shown that company cars with an average mileage of 30,000 km per year have a life span of 3 to 5 years. After that, there is a rapid increase in car running costs and their downtime periods also increase. Similarly, companies are beginning to pay more attention to liquidity, as well as the adequacy and control of costs, by choosing full service leasing or long-term rental instead of tying company assets to the purchase of cars,” explains Arnis Jaudzems, Sixt General Manager in the Baltic States.

In Latvia, 45% of all car leasing agreements in the first half of 2011 have been signed with private equity firms, 55% - with government institutions. In most cases (60%), leasing contracts have been signed for three years. Compared to the previous year, when economy class cars were more popular, first half of this year saw that compact cars were chosen most often (80%) for long-term car rental in Latvia, with only 8% choosing commercial vehicles and 7% SUVs.

Meanwhile, in Lithuania Sixt Leasing has signed 52 leasing contracts within the first half of 2011. In Lithuania 96% of all lessees have been private equity firms while only 4% were government institutions. Most car leasing contracts (60%) have been signed for 4 years. As in Latvia, compact cars have also been leased most frequently in Lithuania (71%).

Sixt is now offering Full-Service-Leasing in Ireland

• Collaboration with a high-performance franchise partner
• Expansion of the European leasing network

Full mobility for businesses in Ireland: Sixt is expanding its activities to the green island and now offers its customers a high quality leasing solution in addition to car rental. With this addition Sixt follows the increasing demand by corporate customers to standardised fleet solutions in Europe. In the meantime Sixt already offers a full service lease internationally through a network of subsidiaries and franchisees in 47 countries worldwide to ensure a consistent high standard of quality, independent of the car manufacture provider.

Sixt will be working together with Conor Kelly, a high performance franchise partner in Ireland, offering the full-service leasing, alongside the great car rental services. Conor Kelly has an approximately 20-years of rental experience and will guide the future of the business of Sixt Leasing Ireland. The company has its headquarters in the Irish capital Dublin and has a nationwide network of branches.

Sixt's car rental business has been present in Ireland since 1998, with branches in Dublin, Cork, Shannon and Kerry.

Christian P. Rehbein, Director of International Development, Sixt Leasing
AG: "Sixt Leasing is expanding rapidly its network in other European countries and is working in partnership with experienced and efficient franchise partners. We are now ideally positioned in the Republic of Ireland to offer our corporate clients a comprehensive mobility solution in leasing. Many companies rely on the high standards of quality provided by Sixt abroad."

Sixt now offers rental of electric Smart cars as the first car rental
company in CZ

• 5 Smart ED cars since June at Sixt rental agency

Prague, June 10, 2011 - Sixt is again innovating fleet by eco-cars. After inclusion of 40 vehicles running on CNG natural gas, Sixt is first to bring environmental friendly cars to corporate customers. Smart Cars ED are powered by electricity and are a full-fledged means of transport designed for urban environments. Leasing customers will soon be able to test new cars available for short-term rentals, and possibly include them in their fleet. At the same time everyone else who is after cheap vehicle with extremely low operating costs can take advantage of this offer too.

Since June 2011 the company Sixt introduced in its fleet five Smart ED vehicles. Given the low cost associated with the operation of electromobiles, company Sixt expects interest among fans of the new technologies, as well as students and ordinary citizens. The price for renting the vehicle is 499,-CZK including VAT and the cost associated with one charging around 100,-CZK. This pricing is with regard to the general offer of rental cars unique in the market. Electromobiles are presented on www.sixt.lt. The website also allows direct car booking. It is also possible to rent it directly at the two branches of the company Sixt in Prague, or have it delivered to a business or home address.

Smart ED, imported by Mercedes-Benz is a two-seat car with a maximum speed of 110km/hr and battery with a capacity that allowes to drive distance up to 135 km. Performance of the car may be influenced by the use of air conditioning or heating, but with a preferable usage of the car for urban enviroment, the influence of this factor is minimal. Recharging the vehicle can be done in a public charging stations, or ordinary household sockets alike. Time to recharge the battery capacity is according to daily use in he city more than acceptable. The vehicle is easily fully recharged overnight. The car charging operates in automatic control mode, same as maintaining the operating temperature. The advantage of batteries is that they virtually do not have any memory effect. It is also appropriate to recall the efforts of technological development to improve not only the speed of charging, but also the battery capacity for the electric project to be increasingly attractive.

Sixt also offers family cars for First Ladies

Successful advertising campaign in France reacts to rumours about
Carla Bruni-Sarkozy´s pregnancy

Munich / Paris, 12 May 2011 - The family car is ready: Sixt is commenting in
their typical tongue in cheek way at the animated debates about the rumoured pregnancy of the French president's wife Carla Bruni-Sarkozy: “Dear Madame Bruni, do you need a family car?", is the slogan of a latest ad campaign. As a result, the car rental company has been met with some strong feedback from the French public: Newspapers as well as TV- and radio channels are reporting about the ad and Internet blogs and forums are lively with discussion. For weeks, one single question has been on the French people´s mind: Is the First Lady pregnant or not?

With this advertising theme, Sixt is yet again taking a current event as an
opportunity for a fresh campaign and capturing the interest of the French people. The current ad is acting respectfully on the existing hype around the president´s wife, a personal joke or even a political declaration is not implied at all. The advertising, showing a family car and the slogan, were first seen online on Sixt´s French website http://www.sixt.fr and are now also published as print ads in the prestigious French newspaper Le Monde. The new motif can also be seen on www.facebook.com/locationvoiture and www.sixtblog.fr.

The international car rental company is well-known in France as well as in
Germany for its humorous advertising campaigns. For instance, last year an ad presented a small French car and the headline: "Do like Madame Bruni. Choose a small French model. For example, the Citroën C3 Picasso!” The ad caused a great sensation and significantly increased the awareness of Sixt in France. In addition, Sixt recently announced the beginning of the convertible season with the slogan: "Mister Berlusconi can be pleased. The topless-season is beginning soon." The response on the new campaign in France is even exceeding the discussions about the well-known ad with Angela Merkel published in Germany some years ago.

Regine Sixt’s “Kinderhilfe” becomes children’s aid foundation

Businesswoman committed to supporting projects for children in need worldwide

Munich/Pullach – Her foundation will grow to the size of Unicef – that is Regine Sixt’s ambition. In Munich, district president Christoph Hillenbrand has now presented her with a deed of foundation, making the legal transformation of “Regina Sixt Kinderhilfe”, which the businesswoman founded as an organisation in 2000, official. The foundation had already been approved at the beginning of the year.

Sixt said that aside from the legal form of the organisation, nothing will change, adding that through her foundation, based in the town of Pullach in Germany, she wants to continue to support projects for children in need worldwide just as she did before. The motto “Drying Little Tears” will also stay. The foundation’s goal, according to its founder, is to dry the tears of those who otherwise go unheard.

Israel is a main focus point for the foundation. There, Kinderhilfe, in cooperation with the Hadassah Medical Relief Association, supported the construction of a school in the children’s clinic at Mount Scopus in Jerusalem. Plans are also underway to construct a kindergarten. On top of this, 3,000 sleeping bags and toys are at the airport, waiting to be shipped to Japan. Sixt says she often makes gut decisions. “I see something – and I want to help,” she said, hoping this will make her a role model for others.

Sixt first had the idea of founding a children’s aid organisation about eleven years ago at the Oktoberfest, at the women’s event “Damenwiesn”, to which she invites prominent female guests every year. After having already worked to assist a hospice for AIDS patients at Albert Schweitzer Hospital in Gabon, the first project that she supported herself was a children’s home in deprived areas there. Since then, the foundation has become active in all 105 countries where the company Sixt is present, cooperating with other organisations like “Ein Herz für Kinder” (A Heart for Children) and “Ärzte für die Dritte Welt” (Doctors for the Third World).

Sixt launches Uruguay: Expanded coverage in South America

Good news for all the travelers to South America: Sixt is expanding its presence in South America and is now providing customers with flexible and convenient services in Uruguay. Sixt is offering individual rental solutions, starting from one day rentals up to long term services for several months. Furthermore, for
corporate customers Sixt provides fleet solutions including full service treatments up to 36 months.

Sixt launches its operations in the capital city Montevideo. At the international airport Sixt is offering a “Meet&Greet-Service“. Latest in October 2011 the network will be expanded to Punta del Este, known as the international city for exclusive tourism in South America. The customers can choose from a large variety of brand new vehicles, for affordable prices, starting from compact cars up to comfortable sedans.

Uruguay shows steady economical growth and is known as one of the most reliable economies in the region. Since 1991, Uruguay is part of the free trade zone “Mercosur”. Additionally, the economic development between countries such as Brazil and Argentina is continually growing. This way Uruguay enables international companies an access to the domestic market and its corporate business while Punta del Este, in particular, during European winter time, is the tourism hub in the region.

Sixt operates in Uruguay with a strong and reliable partner, who brings more than 30 years of expansive market experience to the table and is, in addition, backed up by one of the most important tour operators in the country. In South and Latin America, Sixt today offers mobility services to its customers in Argentina, Brazil, Costa Rica, Mexico, Panama, Peru und Puerto Rico.

Simply, check out online www.sixt.lt and start your journey.

Regine Sixt receives high honors from the travel industry

• Regine Sixt accepted into the "Travel Hall of Fame National
• Also made Honorary Senator of BVMW (German Association of Medium-
  Sized Enterprises)

Berlin, March 9, 2011 – For her services in the travel industry, Regine Sixt has received the Travel Industry Club Award, the most esteemed award in the travel industry. Regine Sixt received the award on the eve of ITB, the world's leading travel trade show, as part of the Award Night 2011 in Berlin. Regine Sixt was granted the award in the "Travel Hall of Fame national" category. Just three years ago, Erich Sixt also received the distinguished award, making Erich and Regine Sixt the first married couple to be inducted into the "Travel Hall of Fame".

Regine Sixt explains the reasons behind her receiving the award: "Because, in my function as Chairwoman of German National Tourist Board (DZT), I have been promoting tourism in Germany for decades now. Because I have a brilliant husband, who does a fantastic job of managing the company. Because I have two great sons who are leading the business into the fourth generation. Because 5,000 employees stand firmly behind me and because millions of customers trust us.“

Regine Sixt has been a major force in writing Sixt's success story and was therefore also appointed Honorary Senator of BVMW (German Association of Medium-Sized Enterprises).

Sixt Offers To Rent a Car Via User Apps for Mobile Devices

Vilnius. One of Europe’s leading provider of mobility services, Sixt, offers users of iPhone, iPad, Blackberry and other smart phones and tablet PCs to rent a car, view current reservation statuses, and search for nearby Sixt stations from home or while travelling.  Sixt is the first car rental company in the world to offer such services to its clients.

Algimantas Andrašiūnas, Sixt Country Manager in the Lithuania:  “Now you just need to open the Sixt application in your iPhone or other device, and plan leisure or business travel even more quickly and conveniently.  The easily downloaded app will supplemented the other ways in which car rental services are available to our clients – telephone calls, Internet reservations, or in-person contacts with staff at our offices and those of our partners. Now the same can be done from smart phones or tablet PCs when you are at home or on the move.”

Sixt is also a leader in technological innovations when it comes to car rental, offering various ways of making the process more effective, less expensive and more convenient. The Sixt apps for mobile devices are available in nine languages, including English, German and Russian. Users can reserve a car, cancel a reservation, monitor new offers from Sixt, view reservation status when already on a leisure or business trip, find the nearest Sixt station, plan travel routes, and choose to receive GPS services or purchase insurance.

Sixt will present its new technologies in this area at the 17th International Trade Fair of Tourism, Sport and Leisure "Vivattour", which will take place from February 25-27 February of this year. Visitors will be able to receive consultations and learn about the new mobile services.

Sixt is the only car rental company in the world to offer mobile applications for the world’s most popular devices – iPhone, iPad, Blackberry and devices, which use the Android operating system. Even if a client does not have a smart phone or tablet PC, car reservations can be arranged by mobile phone with a WAP or Internet connection. More detailed information about how automobiles can be reserved with the use of mobile equipment can be found at link.

Sixt is continuing to strengthen its positions in the Baltic market. At this time, the company offers more than 100 cars, none of them older than two years, in the Baltic market.  The company has offices in all three Baltic capitals – Rīga, Tallinn and Vilnius – as well as airports in those cities.

Sixt continues expansion and starts operations in Georgia

• Market entry with 1st car rental product on international standards
• Prosperous growth opportunities in a dynamic market

Sixt is further expanding its network in fast growing markets and opens its operations in Georgia. From now on, customers can directly rent Sixt quality at the international airport Tiflis or in the historic city center of the capital. The fleet mix comprises a multitude of premium equipped cars, ranging from fuel-efficient compact class cars up to SUVs.

The Georgian economy is following a strong growth based on political reforms and the opening of the domestic market to the world economy. The world-bank lists Georgia on rang 12 out of 183 countries in its business report „Doing Business 2011“, while Germany ranks 22. Furthermore the tourism to Georgia is increasing because of its geographical location between the Black Sea and the Caucasus and several historical monuments. Thus Sixt foresees a substantial increase in mobility demand, both from business and private travelers.

Customers can rely on the Sixt quality and make reservations for Georgia in the usual, reliable and quick manner via the internet on www.sixt.com. Sixt completes its range of attractive services by branches in the neighboring countries Turkey, Armenia and Russia.

Detlef Krehahn, Director Sixt Franchise: „Sixt starts business in Georgia at the right moment, as the country is currently in a sustainable economic upturn stage. Demand for mobility services will grow significantly in the medium-term. Therefore, our mission is to become a leading player in this growing market.”

Sixt best car rental company in Germany 2010

Winner of the ”Business Traveller Award“ for the 6th time in a row
Frankfurt, January 19th, 2011 – Sixt AG stands for high class mobility services
and innovative solutions. Sixt, Germany’s largest car rental company, has won the “Business Traveller Award 2010” for the 6th time in a row. Mr. Thorsten Haeser, Chief Sales Officer, received the prestigious award during a festive ceremony in Frankfurt, Germany. The award was conferred by the German edition of the trade journal “Business Traveller” in the category “Best car rental in Germany”.

Being a people’s choice award, the “Business Traveller Award” enjoys special
recognition in the industry as only the readers of the magazine, business travellers and employees of the tourism industry, are eligible to rate the different car rental service providers. This year’s award was based on approximately 1,100 questionnaires and as in the previous years, Sixt reached the highest score in categories such as fleet quality, price-performance ratio, efficient renting processes, easy, clear and user-friendly handling as well as service-oriented and know-how driven staff. In 2005 Sixt has been awarded with the price for the first time and ever since won the “Business Traveller Award”. In Germany the “Business Traveller Award” has been handed out for the 18th time in total.

Thorsten Haeser, Chief Sales Officer of Sixt AG, said: “To be presented with the
“Business Traveller Award” for the 6th time in a row is an affirmation of our high
service standards”. He further continued: “For decades Sixt has placed its primary focus on customer orientation and service. Simultaneously, there is this ongoing process of further developing our services to make car rental procedures as easy and convenient as possible for our clients.”

Sixt Baltics Recognized As Excellent In Terms of Business Start-Up

We are honoured to announce that Sixt in Baltics has received an internal Sixt award of Excellence in Business Start-Up 2010 for re-launching Sixt brand in three countries at the same time with a massive PR campaign that has been recognized nationwide. The award was received by Arnis Jaudzems, General Manager of Sixt in Baltics, on December 12th in Istanbul, Turkey, during the 14th Annual General Convention of Sixt International AGC 2010.

Along with Sixt in Baltics, Sixt Jordan and Sixt Bosnia-Herzegovina were nominated in the category Excellence in Business Start-Up 2010 for fast start-up in Jordan and integration into Sixt system and Sixt launching in Bosnia and taking over the leadership in its market accordingly.

Sixt continues expansion with business launch in South Korea

• Complete mobility solutions including rental, leasing and limousine services
• Nationwide coverage with 20 locations from the beginning
• Excellent growth perspectives in emerging Asian countries

Pullach, 3. Januar 2011 – Sixt continues its rapid growth on the Asian markets. In South Korea, one of most emerging countries in Asia, Sixt is going to launch in January 2011 its nationwide presence. From the start Sixt will offer its complete premium mobility portfolio including car rental, limousine services and leasing. In the near future Sixt intends to achieve a significant market share among the existing international players.

Starting from 1st January 2011 Sixt will offer services at 20 locations at all economic hot spots in the country. Especially for international companies which are expanding within Korea, Sixt offers a comprehensive coverage including services at selected airports in the country.

In contribution to the growing demand in the market, Sixt will further extend is fleet and network already in 2011. The selected partner of Sixt inherits more than a decade of experience in car rental and automotive related business and has experienced already tremendous growth in the past years.

The Sixt fleet in South Korea consists of several Korean and Japanese brands but also contributes to the premium expectations and image of Sixt worldwide. Therefore customers also can make their choice of a wide range of European premium vehicles in different categories from BMW, Audi, Mercedes-Benz and Porsche.

The latest offer of Sixt South Korea can easily be found online at www.sixt.com, where you can book really fast and reliable, as always.

Website in Korean language
In addition Sixt has developed a tailor-made Korean version of its web page for the domestic market were customers can book online via www.sixt.co.kr.

Today Sixt is represented in the Asian Pacific region with partners in India, China, Singapore, Nepal, Australia and New Caledonia. Currently Sixt is in final negotiations for an additional three partners on the Asian continent and schedules the opening latest during the 2nd quarter 2011.

Detlef Krehahn, Director Sixt Franchise: „The launch of Sixt in South Korea is another milestone for the growing Sixt presence in Asia. More and more companies being customers to Sixt in European markets are looking for reliable and cost-effective mobility concepts in Asia. We are confident that this demand can be fulfilled by our new partner selected enabling customers to benefit from the Sixt service standards also in South Korea.”

About Sixt
Sixt AG, with its registered office in Pullach near Munich, is an international provider of integrated mobility services. Founded in 1912, the company, together with its franchisees and partners, operates in more than 100 countries. Sixt is the market leader for car rentals in Germany and Austria and one of the biggest manufacturer-independent full-service leasing providers. The Sixt Group generated a turnover of € 1.6 billion in 2009 and employs nearly 3,000 people worldwide (2009 figure, excluding franchisees).

Sixt – official carrier for Her Excellency’s Alexandra Christina UNICEF mission in Lithuania

On 23-24 November UNICEF ambassador Her Excellency Alexandra Christina, Countess of Frederiksborg visits Lithuania with the noble mission to launch new UNICEF project for Cambodia. SIXT was invited to become an event sponsor and will provide all the carrier services for Her Excellency’s visit in Lithuania.

Sixt Country manager in Lithuania Algimantas Andrašiūnas says: “It’s an honor and privilege to be a part of UNICEF work. When asked to become partners in arranging Her Excellency’s visit we agreed right away. SIXT will be proud to provide highest level carrier services, appropriate for the occasion”.

In Lithuania Her Excellency Alexandra Christina arrives to launch Lithuania’s, Denmark’s and Norway’s UNICEF project to stop child and maternal mortality in Cambodia. Despite achieved progress, children under 5 years of age and maternal mortality rates in Cambodia remain among the highest in the region. Every day 100 children die from easily preventable diseases such as diarrhea and pneumonia and the maternal death rate is 461 out of 100,000. This results in 40,000 deaths every year and negatively affects families, communities and especially children whose mothers die in childbirth.

After becoming the patron of UNICEF Denmark, Her Excellency Alexandra Christina regularly participates in various philanthropic activities. By helping to spread the word about the world's most vulnerable poor children's lives and problems, together with UNICEF, she calls to unite together and create a better world for children, fight for their rights and collect funds for children's global projects.

SIXT invites you to visit Latvia – land of Christmas tree birthplace for 500 years

SIXT invites you to spend memorable Christmas holidays in Latvia. Enjoy not only Riga, the capital city of Latvia, to celebrate 500th Christmas Tree Birthplace Anniversary - Rent a car and enjoy Latvia - the land that is rich in traditions!

To make your holidays memorable, rent a car from SIXT and:

Stay in the Gallery Park Hotel, Riga - lap of true luxury and experience unforgettable hospitality in the 19th century building which is on the list of World Heritage sites by UNESCO and taste the treasures of the world from sumptuous accommodation.
Enjoy accommodation in a luxurious deluxe guest room, A’la Carte breakfast served in restaurant Renommé or in the guest’s room and complimentary daily use of a jet-stream swimming pool, sauna and Technogym equipped fitness room at Gallery Wellness & Beauty Parlour.
Special SIXT clients package rate per night (DBL occupancy) from 165 EUR (available on reservations 22.11.2010 - 28.02.2011)
More info: www.galleryparkhotel.lv

Visit bakery “Lāči” and get to know Latvian traditions by enjoying a real rye bread
There you can enjoy a taste of real Latvian rye bread and have an opportunity to bake your own loaf of bread or prepare one of many Lāči delicacies - pretzels or cookies.
More info: www.laci.lv

Try unique flight at “Aerodium” and crazy drive in bobsleigh race
 “Aerodium” is the first vertical wind tunnel in the Eastern Europe and is created to make flying accessible for everyone. After the flight you can travel to Sigulda bobsleigh trace and increase the level of adrenaline by getting in the crazy drive in vučko.
More info: www.aerodium.lv; www.bobslejs.lv 

Enjoy charm of castles and manor houses in Latvia
Latvia offers a surprisingly wide array of castle architecture, spanning from early 13th century up to the beginning of the 20th. Visit the most beautiful castles and manor houses in Latvia
More info and how to find: www.talava.com/latviancastles.html; www.latvia.travel/en/castles-and-manor-houses

The special price for SIXT car rental - 50 EUR per day*

For reservations or for more information, please contact the Sixt rent a car by phone number: (+371)67207121 or by e-mail: rent(at)sixt.lv

We invite you to enjoy Latvia with SIXT!

*Intermediate class car (sample vehicle Toyota Avensis, VW Passat). Minimum rental period 2 days. Price includes VAT, unlimited mileage, insurance (with excess). Airport and premium location fee may apply. Rate is available on reservations 22.11.2010 - 28.02.2011.

Regine Sixt received the "Woman of the Year" award in London

Regine Sixt has been presented with two of the world's most renowned tourism industry awards: "Woman of the Year" and the prize for "World's Leading Innovative Marketing"

London, 8th November 2010 - Regine Sixt has been presented with the most distinguished international tourism industry award, receiving the esteemed World Travel Award as "Woman of the Year" and the World Travel Award for the category "World's Leading Innovative Marketing".

On Sunday evening Regine Sixt was granted these outstanding awards at the Grosvenor House Hotel gala during the World Travel Markets (WTM), one of the travel industry's most influential global trade fairs. The judges praised her achievements in making Sixt one of the largest international car rental companies and they commended her worldwide involvement in the travel and tourism industry. The judges also awarded the entrepreneur for her social commitment as founder of the "Regine Sixt Children's Aid Foundation", which supports global projects enabling them to aid disadvantaged children in poverty and need. In addition to this personal honour, Regine Sixt also received the World Travel Award for the category "World's Leading Innovative Marketing" in her role as Head of International Marketing.

The World Travel Award is a highly respected and coveted seal of quality for the industry. The winners can consider themselves amongst the best and are chosen by tourism experts worldwide. A total of 183,000 travel experts from 160 countries participated in the voting process.

Manon Han, Executive Vice President, World Travel Awards: "Regine Sixt is an outstanding personality therefore World Travel Awards has chosen her as „Woman of the Year" for her pioneering role steering Sixt to an international reputation. She has also used her influence as a force for good and change by helping the unfortunate, and in particular setting up the Regine Sixt Children´s Aid Foundation."

Regine Sixt: "The World Travel Awards are a great honour, both for our company and for me personally. They demonstrate that we at Sixt have created something unique in recent decades: a modern, internationally successful and continuously innovative mobility company. The award for the most innovative marketing is the best proof that we do not only offer all-round premium services to our customers worldwide, but also that our marketing ideas are recognised in the industry. Obviously, awards are never a reason for complacency, but an incentive to continue offering our customers superb services. "

Note to editors: Images of the award ceremony can be obtained on request.

About Sixt
Sixt is one of the world's leading car rental companies and provides full service leasing. The company owns approximately 230,000 cars in over 105 different countries and in all key airport destinations. The Sixt team is looking forward to welcoming the guests of the World Travel Market in London and there are numerous surprises in store for them.
www.sixt.com